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We are not as good at multitasking as we would like to think we are. We tell ourselves we can do two things at once and do them both equally well. Actually when we read the text on a slide and try listening to the speaker we cannot retain all the information anywhere near as well as we think we can. Add to that the people who try reading and writing e-mails during a presentation and very little comprehension is taking place. Tips (a) do one thing at a time and do it well (b) ban phone in meetings (b) use more pictures and less words on slides. “We are incredible at remembering pictures. Hear a piece of information, and three days later you’ll remember 10 percent of it. Add a picture and you’ll remember 65 percent.” – University of Washington biologist John Medina ~ Brain Rules