Hope is not a strategy. In today's multichannel market it is vitally important to establish a clear marketing strategy before applying the marketing tactics.
It has been said that 50% of a marketing budget works, the only problem is knowing which 50%. Without a clear strategy you are unlikely to ever know.
Key QuestionsA well defined strategy must answer three simple questions:
- Who you are selling to (the market)
- What you plan to sell (the product and or service)
- How you will sell it (routes to market)
In today's multichannel market it is vitally important to establish a clear marketing strategy before applying any marketing tactics.
Where you have multiple brands or services you may need a set of sub-brand plans that aggregate to the overall plan. From these you can establish the delivery themes.
However your business is structures we can help you prepare for success.