I noticed that on a building site billboard for a new local hotel that they claimed the new gym was going to be “World Class” and it got me thinking, says who? Is there a benchmark for judging these things? We can judge our fitness in a myriad of ways through fitness trackers, but what about the establishments themselves? I tried some research and found benchmarks for business performance of health and fitness clubs, but nothing about the equipment they have installed, the instructors they have or the service they provide. Clearly I am being too literal and this I just old fashioned advertising spin!